Top 5 Online Bookmaker sites 2019 is a trusted guide to help ensure safe online betting. Our website features regularly updated rankings of the best online gambling sites in a number of categories, making it easy for you to find a quality option for your betting interests. Our rankings are based on thorough testing and extensive research, where we assess a wide range of important factors.

Note that all gambling is aimed for persons who are 18 years or older. Please Gamble Responsibly,

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MIN. ODDS: 1.50
New Customer Offer
Get up to £100 in Free Bets

Betfair Sportsbook is one of the most versatile when it comes to the various betting markets you can place money on. Its often the most generous as well, offering great odds for many events, especially on horse racing. With few if any chinks in their armour Betfair is one of the finest bookmakers in the industry.

18+. New customer offer. Place 5 x £10 or more bets to receivein free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Code: SPORTS60
Welcome Offer

Betfred offers a solid selection of betting options, excelling particularly with the depth of their football and horse racing markets. Beftred’s range of promotions are second to none, while their choice of live betting and live streaming options are also excellent.

18+. New UK & NI customers only. Reg on 10/04/2021 excluded. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.

MIN. ODDS: 1.50
New Customer Offer

Ladbrokes is one of the greatest and most respected bookmakers in the UK and across the world and a top selection for those who love football.

18+. New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

MIN. ODDS: 1.50
New Customer Offer

Coral online provides a huge selection of sports and some really profitable odds, especially on major leagues and competitions. Their main advantage is their considerable alternative betting options, that reach up to almost 200 on most events.

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.

MIN. ODDS: 1.50
Welcome Bonus
Bet £10 Get £30 in Free Bets

William Hill are one of the biggest sports betting brands in the world. They have a massive presence in the UK thanks to having thousands of betting shops dotted up and down the country, while they also have a powerful online presence and can lay claim to having one of the most comprehensive sports betting services in the world.

18+. New online customers only. Min £10/€10 stake. Win only. Min odds 1/2. Free bets paid as 3 X £10/€10. 30 day expiry. Free bet/payment method/player/country restrictions apply. See full terms.


If you have landed here, you are most likely looking for an online bookmaker that you can trust and enjoy betting at. You have come to the right place. Our main objective is to provide you with a great overview and list all bookies we find trustworthy. Why? To make your decision as well-founded as possible.

Thus, what are the important factors to consider regarding finding the best online bookies? They might differ between different players, depending on what they prefer to look for. Some like the absolute best odds, while others might look for a easy-to-navigate mobile app. We compare many factors to get the best possible overview so to make it easy for you to make your decision.


The main factor, and the heaviest one, is trustworthiness. Why? Because it is a financial decision to bet on sports. And every financial decision should be as secure as possible. There are a lot of fishy and non-serious bookmakers on the market, but we shy away from them and only list ones we trust after thorough research.


Akin to trustworthiness, the customer service plays an important role in our ranking. Is there a live chat available 24 hours a day? If there are any issues, will they be fixed to satisfaction? It is always important for customers to feel that any problem can be fixed in a carefree way.

Payment methods

Safe and fast payment methods is another must. To us, it matters little if the bookmaker offer a lot of different options. It is more important that they offer the best payment methods. These include credit and debit cards, but also e-wallets like Skrill or Neteller.

Quality of odds

The three factors above are all related to security, the next ones are related to the betting itself. The odds are of course an important factor, since they, in a way, control your winnings and losses. Both the possibility to get the best odds, but also the amount of selections are important aspects.

Special functions

Cash-out, asian handicap and bet builders are examples of functions that are not a given. If a bookmaker offer more than less of these special functions, and if they work to satisfaction, we will rate them higher.


No one wants a slow app, difficult navigation or a general fuzziness to their betting. It should be a straightforward affair to bet with a bookmaker. Therefore, layout, loading speed and similar elements play a part in our listing and ranking.

Offers & Promotions

Another important factor for many is the signup offer and promotions in general. Of course it is nice to get a great welcome offer that you can make into real money, but never rely on it. In its essence, a welcome offer is made for you to try out the bookmaker, not to win a lot of money. Nevertheless, it is an extra boost when it comes to our ranking, since we know many of you value it.


If you are a UK citizen, be sure to choose a bookmaker that is licensed in the country. A lot are, so you won’t be having troubles finding them. In our list above, all bookies have got a UK license, issued by the Gambling Commission.

As a UK citizen, you therefore have a plethora of bookies to choose from, which makes your decision a lot easier in one way, but a lot harder in another. So, for your benefit, check out the list in order to make a great decision when choosing a UK bookie.


What are the things that would make you like a bookmaker? That is the main question. You want longevity with any bookmaker you choose. Sure, it is a benefit to have an account with several bookies if you are looking to make a profit long-term, but for the casual bettor, you need to be comfortable with your “main” bookie for a long time. Trustworthiness and great customer support are two things that really improves the chances of you having a long term relation with a bookmaker.

But aside from these obvious factors, there are individual differences between you and other players. You might have the inclusion of Asian Handicap as an absolute must when choosing a bookmaker, while others might feel the same way about live streaming. So, there are no general rules to what constitutes a good bookmaker for you.

What we can say is that the ones in our list are trustworthy. Of course, we can’t promise they will stay that way, but for now that is our firm belief. From there, it is up to you to check our list out, read the specific reviews and make your choice from your own preferences. You are always welcome to contact us with any queries you might have.